Last week, I drove down to the south coast with Jo, my assistant, to shoot our newest collections. Our photographer, Caroline Arber and her husband Bob, have just bought a very elegant Victorian villa in St Leonards on Sea, and we are the very first to shoot there. As you can see from these few snaps, it really is a beautiful place and the perfect backdrop for my products.

Caroline's wonderful French and Swedish furniture add a certain 'Je ne sais quoi' to the proceedings.

While we were there we went to the beach at nearby Hastings and saw the amazing fishermens' black wooden huts. Here's Jo wearing one of our new T shirts beside one of the huts.Caroline's wonderful French and Swedish furniture add a certain 'Je ne sais quoi' to the proceedings.

Looking for the next location beside the sea in Hastings.Look out for our new T shirt collection - coming soon.

Hoping to have a bit more time to see the old towns and check out the famous vintage and antique shops next time we go down to shoot. A really lovely piece of the great British seaside.

Happy New Home Caroline and Bob.